Anlysing of Tv Commercial

The Selected TV Commercial We have selected a television advertisment of bKash, a Brack bank company, for our given assignment. bKash is a service providing company newly launched in Bangladesh which mission is to provide financial services allowing people of Bangladesh to safely send and receive money via mobile devices that are convenient, affordable and reliable. The TV commercial in details: Here on the add Sokhina is the main actress who is a garments worker and uses bKash regularly to send money home to her family.She narrates how bKash has made her life so much easier, and how it is transforming the lives of everyone around her too. How the other people are being benefitted by bKash according to this advertisement are describing below. Her neighbor Milon is a driver who used to receive his salary in cash. Milon is happy because bKash is a better means to keep his money safe as he does not have a bank account. He does not need to cash out the whole amount at a time. Ronnie is t he son of the Chairman of Sokhina’s village who is a university student and lives on campus away from home.He needs to pay his tuition fee urgently and calls his father to send him the money through bKash. He also assured his father not to be worried to lose the money as only he knows the pin code to make the money cash. Soo it is secure even the cell phone is lost. Again her madam Nina buys some groceries from a nearby superstore and happily pays with bKash at the store. Nina likes paying with bKash as it is simple, convenient and she no longer needs to carry cash. According to the TV commercial at present sending or receiving money using bKash is only possible under Grameen Phone and Robi network throughout the country.WEB link: http://www. bkash. com/video/something-everyone If facing any problem please visit http://www. facebook. com/Zelius. Miraz? fref=ts TARGET MARKET ANLYSIS Consumer markets can be segmented on the following customer characteristics. * Geographic * Dem ographic * Psychographic Geographic Target Market: If we consider about the geographical target market for bKash on the basis of the advertisement then it would be the whole Bangladesh where the network of GP and Robi is available as it talks about sending and receiving money from one end to another.Demographic Target Market: Age: People of ages 18 to 50. On the add we have seen that Ronnie, a university student, needs to use bKash for the payment of his tuition fees again on the other hand Sokhina sends money to her parents through bKash. So all of them are the target market of bkash. Gender: Both male and female. Income: People who earn money and do not both are the target market of bkash as it is providing one type of banking service. Occupation: Service Holder, Driver, Students, Housewife, Farmers, Businessman etc. ccording to the advertisement only. Psychographic Target Market: Social Class: Lower, middle and upper. Attitude and beliefs: Security conscious. Behavioral Target Ma rket: Benefits sought: Sokhina the garment worker describes about the benefits of bKash. User status: Potential and regular. OBJECTIVE OF THE ADVERTISEMENT The main objective of the advertisement is to attract the people of all sectors especially including garments workers, other lower earning people, students and housewives to use the financial service of bKash. CONSUMER BEHAVIOR

MRP II: Inventory Management

While MRP I primarily address the inbound flow of inventory (materials management), MRP II adds other interfaces such as finance, marketing, and integrated logistics. Like MRP I, MRP II is a push inventory model which pushes product through manufacturing and distribution processes in order to meet forecast demand. However, it adds further dimensions to the basic model. MRP II not only considers the inbound flow of material, but also how much material can actually be handle within the plant. Furthermore, it actually handles production scheduling, labour needs, inventory budgets, and personnel needs. But the most important feature is the addition of the finance interface. This module provides the capability of transforming the operating production plans into financial terms, consequently the data can be used for financial planning and control purposes of a more general management nature. Another significant addition is the simulation module. This simulation capability enables management to perform a more comprehensive alternative planing work in developing the marketing and business plans. Operating variable could be regulated to examine the systemwide response to the proposed operating change. Besides MRP II includes the entire set of activities involved in the planning and control of production operations. It consists of a variety of functions of modules and includes production planing, resource requirement planning, master production scheduling, materials requirements planning (MRP I), shop floor control, and purchasing. Step 1 – Market Demand; the process begins with an aggregation demand from all sources. Examples of sources are firms† orders, forecasts, and safety stock requirements. Step 2- Production Plan; with inputs from manufacturing, finance, and marketing, the production plan would be derived. Step 3- Rough-cut capacity planning; it involves short-term capacity considerations that are affected by irregularities in demand. It formulates benchmarks for the proper use of personnel, machines, and shifts. Bills of capacity and bills of labour resources are the primary inputs to determine rough-cut capacity. In the event of incapability in producing the require output (due to limitation of capacity), adjustment to the production plan would be made. Step 4- Master production schedule; formulation of the master production schedules provides a realistic, detailed, statement of what the firm expects. It is more detail than the aggregate plan, it translates the aggregate plan into specific numbers of specific products to be produced in a specific period of time. Step 5- Material requirements planning (MRP); MRP is the heart of the entire process (MRP II). When MRP comes into play, material and schedule requirements would be generated. Step 6- Capacity requirements planning; at this stage, the capacity requirement planning determine whether the firm has enough capacity (e.g. worker, space, money) to meet the schedules. Again, if schedules could not be met, some adjustment in the master production schedule would be required else requirements would be scheduled. – Improved consistency in one-time customer delivery – Reduction in purchasing cost due to fewer expedited shipments – Inventory reduction of one-fourth to one-third (cost reduced) – Improve responsiveness to demand changes – Allowing more planning flexibility – Minimization of workforce overtime Problems in Implementation of MRP II Implementation an MRP II system is a monumental effort. The system requires a tremendous amount of information, which must be accurate if the system is to be successful. The MRP II systems is capable of affecting all function within Forges†s marketing, production, purchasing, accounting, finance and logistic. All personnel who have any interaction with the MRP II system require training. Further, Forges must be committed to make the MRP II system work. The problems that occur in implementing MRP are frequently organizational and behavioral rather than technical. Existing Systems and the Informal System If an MRP II system is replacing an existing production and inventory control system, Forges may see significant resistance to change, even if the existing system has been unsatisfactory. People generally resist to change, and they prefer the familiar to the unfamiliar. Also, when a system performs poorly, an informal system develops to deal with problems. For MRP II to operate effectively, the company must have a large amount of timely and accurate data. Besides, bill of material must be developed for all items. Furthermore, all the bill of material (BOM) must be reviewed, updated, and structured that provide the data needed by MRP II. This would not be a simple task. Frequency product changes and modification can make the process of developing a BOM challenging. To maintain the integrity of the BOM, the company must practice effective configuration control, that is, the company must control and coordinate changes to its products to ensure a smooth changeover to new product designs. After a system is installed, careful attention and discipline must be exercised to ensure at all data used by the system is accurate. For example, if a clerk is supposed to enter a code 3, indicating that the item is purchase in thousands, but instead enters code 1, indicating that it is purchase in dozens, serious error and material shortages are likely to occur. If a system gives erroneous data at times, people may develop other way to get the data they need and may no longer bother to update the system, since they no longer use it. The system could then become even less reliable and be a burden rather then a benefit. All MRP II data must be accurate to ensure system integrity, but the inventory data are the most difficult to maintain because they change frequency. The MRP II inventory data must be compared periodically with the actual physical inventory to maintain accuracy. Periodic counting involves more than just counting parts. Forges must maintain proper housekeeping so that parts are properly located, accessible and identified. When implementing MRP II for the first time, getting inventory under control can be a formidable task. Top-level managers and managers are in all parts of the organization that will be affected by MRP must clearly recognize all the efforts needed to achieve this new way of managing their activities. These mangers must fully support all the changes and must remain supportive of the new system. The participation of users of the system in its development will make the people more familiar with the system. Besides, they would also be more committed as they play a part in the system†s development. For the system to work, the entire user would have to be properly trained. Users must understand the system in order to used it effectively. A well-designed MRP system could help to improve a company†s operation greatly, however a poorly designed can lead a company into deep trouble. Wallace†s Proven Path for MRP Implementation According to Thomas Wallace, an MRP II expert, the implementation could be completed in 18 months. 12 months for implementing MRP, 3 months to â€Å"close the loop,† and three more months to implement MRP II. Figure above is a graphic representation of the implementation timetable. The process starts with first-cut education follows by developing a consensus that the company should implement MRP. Next, the education and training phase will begin and it is an ongoing activity even after implementation. By the second month, inventory accuracy and bill of material accuracy and structure will begin, they are the most time and labour consuming step. In the mid of the third month, production planning and MPS policies together with the system and software participation would start. By the eighth month, the first pilot program would commence. Subsequently the cutover phase would start. By the end of the twelveth month, the implementing of the basic MRP would be completed. The next three-month is for closing the MRP loop which encompass shop-floor control, capacity requirement planning and purchasing. Routings, work centers and system preparation will commence simultaneously. Once finished, another pilot program will commence follows by the cutover program. By the end of the fifteenth month, the MRP loop would be closed.

Analyse and present research information

The Yoga is perhaps one of the most usable devices on the market. It has a great keyboard, track pad, and touchstones, and can be used in multiple positions. Yoga combines the productivity of an Ultra-book with the touch experience of a tablet, taking full advantage of the Windows 8 functionality. The screen flips a full 360 degrees into four modes that make it easy to create, share, or consume content. Combine those with its long battery life, and the Yoga provides ultimate versatility.The Leno Yoga comes at a wholesale price of $550 and is sold at a current market rice of $699, which gives a profitability of $1 50 per piece sold. It is a definite hit with consumers due to its unique design and diverse usability. Bose Sounding Mini Bluetooth Speaker: Enjoy your music on the go, everywhere you go. The [email  protected] Mini Bluetooth speaker delivers full, natural sound from an ultra-compact speaker that fits in the palm of your hand. It connects wirelessly to your smartened, tabl et or other Bluetooth device, so you can listen to your music, videos or games anytime, anywhere.Just grab it and go. Features Advanced audio performance delivers full-range listening experience The most impact mobile speaker from Bose easily goes where you go Wirelessly connects to your Bluetooth device Rechargeable battery plays up to 7 hours USB port allows for software update to ensure ongoing Bluetooth device compatibility Soft covers are available separately in blue, green or orange The speaker comes with charging cradle and power cord and accessory covers are available separately The speakers come at a wholesale price of $1 50 and the current market price is $200.Though the profitability is not much but the speakers are highly in demand and sellable very fast. Astor Pro 2: Astor Prep is one of the newest laptop external batteries, which provide 1 dependable external charger. Dependable because it does not only give exact status, but also super powered with a built-in high cap acity of mamma. Product Features Slim and comfortable in a small pouch. Fashionable feature that fits any occasion and rugged for daily use. Lightweight. Its only two pounds when shipped.With a built in lithium polymer battery: Ensures longer laptop battery life up to 8 hours or more. This external battery is equipped with two outputs for greater function. Impressive LED lights to display battery status and percentage: Astor Prep LED lights are consistent, clear, and accurate all the time. They update not only the ‘in and out' details, but they also provide the laptop battery life's percentage. With this, the user won't find it hard when to stop and connect this battery to your starving laptop. Aluminum body in a stylish packaging.Golden Messenger offers a Guaranteed Minimum Delivery Time (GMT): their deliveries, whether as-needs or scheduled, are on time or it's free. If you need same day delivery, they are the business courier service to call. Messenger can help you tit your day-to-day business delivery and run-around needs in the Melbourne CAB and metropolitan area. They provide ad-hoc courier deliveries (Standard, Express and Priority), logistics solutions, banking (including pick-up and banking of cheeses) and mail runs.They can utilize a light Van, taxi truck, half-tone or one-tone van or tray to carry out permanent runs or contract transport. Golden Messenger also offers country and interstate parcel and mail courier services, whether your freight is a full or less-than-full truckload. They will manage all your intrastate and interstate rainspout needs, including carton delivery. Golden Messenger is a professional team of couriers with a focus on communication, operating 24 hours and 7 days to transport your deliveries on time.

Provide a critical analysis of the business case for work-life Research Paper

Provide a critical analysis of the business case for work-life programs within a strategic HRM context - Research Paper Example ork life balance as identified by David Clutterbuck is defined as being aware of the demands on time and having the ability of making choices and knowing the applications of certain values for choices and finally making choices (CIPD, 2009). Yasbek (2004) business case shows that most of the New Zealand organisations are highly ensuring work life balance policies and practices at their workplace. The topic of importance of work life balance practices has become not only for the employees and organisations but for the government, politicians, workers and academics. Furthermore, the changing market structure of economies from monopolies to competition, increasing women workforce, shortage of skilled labour force and increasing social groups have also enhanced the importance of the subject of work like balance policies. Some social groups also increase the demand of work life balance policies such as women, minority groups and old aged people. Therefore, this topic appears to be an emer ging topic, which has changed the working practices in organisations. In consideration to the importance of increasing work life balance policies, this report has been created and it aims to discuss the pros and cons of work life balance policies. The scope of this report is limited to secondary research, as in this report only the early literature on work life balance policies will be evaluated. This report will critically analyse the key issues associated with work life balance policies discussed in business case of New Zealand written by Yasbek (2004). The key issues identified by Yasbek in his case deal with the impact of work life balance policies on employees’ retention, satisfaction, performance, organisation performance and productivity. Therefore, this report aims to highlight the key issues resolved by work life balance policies, the strategies for the firms adopting these policies and challenges faced by the firms after adopting such practices. In short, this report is

Finding and Evaluating Business Opportunities Case Study

Finding and Evaluating Business Opportunities - Case Study Example Thus, in 1993, both Tim and Brad Larson had the advantages of experience in managing businesses, making investments and securing bank loans using the seller’s assets as collateral. However, as the case study suggests, all their potential target companies are small in size (valued at less than $5-$6 million each). Besides, each candidate business was involved in a specific business segment and was affected by either limited or unseasonal sales. Thus, the Larsons are expected to flourish the most through the focus niche strategy. This strategy is the most applicable as all target firms currently do not enjoy a wide scope in terms of cost leadership or differentiation. By adopting a focus strategy, the Larsons can focus their experience and limited resources on a defined business or market segment. Besides, the focus strategy works best for smaller companies and can be implemented with a focus on either differentiation or cost. Most suitable company for purchase The profile of ea ch of the four companies shall be evaluated to identify the most suitable company for purchase (all discussions are with respect to the year 1993). Landscape Products manufactures a number of products and is operating at full capacity. While the labour costs are cheap, the demand is rather seasonal in nature. The company had been in operation for over 12 years and was managed by experienced owners. However, the company depended on supplies from certain lumber mills and there is no reason given for the unusual closure of some of these mills, which had a direct impact on the production output at Landscape. Hence, there is some uncertainty over when production levels would pick up and whether Landscape would be in a position to reduce its dependence on these mills and seek alternatives. Fairway Outfitters has a huge client list and shows a strong potential for growth in the future. Information from customers also indicated that they are satisfied with the services provided by Fairway. However, the small size of its workforce when compared to its long client list indicates that a strong reason for the company’s growth could be the experience and skill of its founder, who is now interested in managing some private golf courses. The fact that the founder does not have confidence in handing over the management to one of his staff members adds to this doubt. Richmond’s Snacks has performed considerably well within the snacks industry over a long period. These figures were achieved even though the company’s market was limited to the mid west. The company is however affected by a high level of seasonal sales. While there is a huge potential for growth (expansion into new regions, improving production capacity etc) at low investments, the company was being sold due to a struggle between the owner and his sons. It may therefore be advisable to evaluate any litigation that may exist before considering this company for purchase. Although Teletechâ€℠¢s product and operational procedure sound simple and interesting, it is a concept currently in development. The product is yet to be introduced into the market and there is no information or certainty if the product will succeed in evoking any interest among consumers. In fact, the company is in the process of testing the product and the actual product is to be introduced only after 8 months. Besides, the owner of Teletech was asking a steep price although the components involved in producing the product and related components are not very expensive. Based on the above considerations, Richmond’s Snacks is recommended for purchase among the four candidate firms as it produces a

Young goodman brown Research Paper Example | Topics and Well Written Essays - 1250 words

Young goodman brown - Research Paper Example Hawthorne writes the masterpiece with a pool of symbols that promotes the understanding of the story. Symbolism is used to depict Goodman’s experience in and out of the forest enhancing the understanding of the concept of good and evil. The story begins with an ironical situation where Goodman leaves his three months’ old married wife for something not known deep in the forest. He is very persuasive despite his wife’s plea that he should not go. This aspect is symbolic of the drive that entices humans to pursue their hearts’ desires despite the counsel they get from people who care about them. Leaving ‘Faith’ for the wild symbolically represents a situation where a person will depart from good to pursue something not certain. In the case of Goodman, an evil venture. The forest life presents very unnatural situations, just like the way evil powers manifests supernaturally to men. The forest is a place for the wild. It has been used as an expres sion of the horrible occurrences that happens in there. The first instance he meets an older man who resembles him completely. The appearance of this man symbolises the decision to pursue evil at the age when he already knows how to do good. The resemblance depicts that evil is available among all men including to Goodman. He sees it as a place of no good. He echoes the dominant point of view of seventeenth-century Puritans, who believed that the wild world was something to fear and then dominate (Ezghoul and Zuraika 2). It is symbolic that despite being in the midst of evil Goodman is able to recognise the faith he had always upheld, when he says, â€Å"We are a people of prayer, and good works to boot, and abide no such wickedness† (Hawthorne 1123). This statement is symbolic of the knowledge of doing well that Goodman had been exposed to in his life. The names of the characters in the story are full of hidden meaning. The main character, Goodman, is a symbol that depicts a man who knows how to do good and has the capability to do good, but ironically the symbol reveals that it is good people who end up to committing evil. Apart from him, his wife is also symbolic. Faith had married good man for only three months before he decides to take a walk into the forest at night. She symbolises the belief that Goodman had been upholding but now makes a decision to abandon them. Her name is symbolic of good, Faith is an advantage to him, but he leaves it for unknown results. The devil’s stuff is a very symbolic figure that is used to show the combination of the devil and evil. Just like the biblical deception Eve was exposed to, Goodman takes the staff in order to travel faster but this result into further frustrations. This demonstrates the extent to which humans lose their innocence and faith to curiosity and selfish desires (Fogle 209).. Serpent, further symbolises the ability of evil powers to harm rather than benefit an individual, encircled the stu ff. Because of the inherent human weakness and the inability to fight spiritual aspects physically, Goodman ignorantly held the stuff and was pushed by the powers of evil. The serpent is symbolic of the devil and wickedness. The choice to hold the stuff by Goodman symbolises human weakness in taming their desires. The experience in the forest symbolises the effect of engaging in evil. Goodman Brown, like other Puritans, associates the forest with the wild â€Å"Indians† and sees one hiding behind every tree. The real life situation under the influence of the supernatural powers makes Goodman to rethink about his being and the way he perceived fellow human beings and God. The author has framed the story symbolically for the audience to get the image of good and evil painted. The use of night is symbolic of

Reflection 7 Essay Example | Topics and Well Written Essays - 250 words - 1

Reflection 7 - Essay Example The writer says that some foodies are prone to be outraged to the mention of raising pigs inhumanly. Ironically and remarkably, they tend to show little or no interest to inhumane working conditions their employees work in as they prepare the pork. Employees are entitled to safe working environment, better wages, no discriminations and a free working zone. Unfortunately, some companies are mindful of their returns solely. Workers thus suffer a lot. I also gathered a vast knowledge of the existence of trade unions and their roles To ensure that worker’s rights are respected; there have been the establishments of various labor unions (Kohn). These organizations advocate for better wages of workers in foodies. They also inspect the working conditions of the employees to ensure that they are safe. For instance, Whole Food has for a long time been subjected to severe scrutiny after being accused of labor abuses and also union busting. According to Kohn, the Coalition of Immokalee was able to bargain for a pay increase of its workers by 75% by the year 2005. Employees deserve better rights in their place of work. It is only wise for foodies to help them in fighting for their rights. It is inevitable that in the case of consumers eating low-quality food; they will outburst with complaints. They must help the workers in this fight. The unions must also aid in this